So you call yourself full service?
Posted on September 17, 2008
Filed Under marketing & advertising |
On an almost daily basis I scratch my head and chortle (love that word) when I read about yet another new “Full Service” Advertising Agency opening in the local market. As any agency person worth anything would do, I immediately go online to check them out. Invariably, I find absolutely nothing or when I Google the telephone number provided it is registered to a home address. That’s not such a big deal, I understand firms cutting costs wherever necessary in order to stay afloat, but it is usually an indication of one person marketing himself or herself as a Full Service Agency. This is the pool I find myself swimming in every day – firms with no overhead, minimal support, no consistency and proposal numbers that, quite frankly, any agency with actual staff can’t come remotely close to competing against. Of course the creative output and level of service provided suffers with this new breed of snake oil salesmen. And all of us that have been around for any period of time and truly are full service are always swimming upstream against the damage done by these non-agencies. Make sure you do your research … check out any agency you plan to do business with, they need to be a fit and be able to support you as only a Full Service agency can do.
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